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What to expect from the Afro Hair & Beauty Show 2012?


So all my UK people are probably excited about our four-day weekend. I am not as much as others because I work in retail so every week is the same. No Bank Holiday for me… BUT I will be able to go to the Afro Hair & Beauty Show on Sunday this year!

I’m really excited to see the changes they made this year based on our feedback. I was fortunate enough to be able to talk to one of the organisers, Ms Grace Kelly, for an interview around this time last year. She is such a wonderful person and I was able to share my views on last year’s show. I will be looking out for changes!

Two massive changes are the Afro Zone and Afro Nail & Beauty Bar!

I’m most interested in the Afro Zone – though if they’re doing free manicures I wouldn’t say no… I’ve been neglecting my nails recently!

Ok back on topic…

In the Afro Zone brands such as Beautiful Roots, Mixed Chicks, Simply Organics, Joseph Alex Botanical will be on site to showcase their latest products. If you guys are reading this make sure there are decent sized samples! I have a lot of hair to sample on…

There will also be seminars to help those transitioning to afro to help answer questions like: Do you know how to look after your texture? Do you understand your curl pattern? Can you find the right hairstyle? To be honest I might just hit that seminar up myself… I still don’t know those answers!

Root2Tip, has easy-to-follow advice for mothers who need guidance on how to look after their little one’s hair. Xina Boderick from Nature’s Parlour will be conducting an essential seminar on natural skin care. And Natural Hair Ambassador from USA, Taliah Waajid, will demonstrate how to wear on-trend natural styles that are protective and suitable for any curl type.

This is just a fraction of what I heard is going down at the show!

The event will take place on June 3rd and 4th at the Business Design Centre, Islington, London, N1.

Tickets for Afro Hair & Beauty Live are available now. Book online at http://www.afrohairshow.com

For further information please contact: Cafui d’Almeida on 020 7498 1795 or email admin@afrohairshow.com

See you Sunday?


About Combing for Curls

Ghanaian-Nigerian Accra-based natural hair blogger and vlogger. Creator/curator of African culture and political content.


4 thoughts on “What to expect from the Afro Hair & Beauty Show 2012?

  1. We’ll expect skin bleaching cream on sale at large stalls next to the main stage thats whats happened for the last 3 years despite numerous complainst from the community. The idea that an ‘afro zone’ is now being introduced this year is surely ironicand very telling bearing in mind the shows title is the ‘Afro Hair and Beauty show

    Posted by Tony | June 3, 2012, 12:02 PM
  2. Skin Bleaching Cream on Sale at Afro Hair and Beauty Show 2009

    An event supposed to recognise and celebrate black beauty had a large stand dedicated to selling skin whitening/bleaching cream. Brands available were Whiter than White and Sure White. Sure White was available as a Serum with Kotic acid and ‘extra strength’ formula. The advert from the official show brochure is shown above. Even the Daily Mail, not known for its deep understanding of African culture, thinks skin bleaching is out of order just read this lengthy article from 2007 http://www.dailymail.co.uk/femail/article-428541/Dying-whiter-The-black-women-risk-lives-lighter-skin.html

    The stand was large and had prime position as you entered the exhibition. Thousands of African/Caribbean people attended. Dee Marshall was appalled “ I was just shocked! It was so blatant! At an event where you’re supposed to find out how to be maintain or enhance your African beauty they are selling you products that make black skin white. Shyla Jaffrin was sad and disappointed . “I’m Asian and I have two daughters that are mixed African/Asian I went there specifically to find out exactly how to care for my childrens hair. When I asked at various stalls I got no help whatsoever. To make it worse there’s this stall telling me to whiten my skin.” Abi Adeogun stated, “I’d never been before and went there thinking I’d get something like Adornment. All I got was wigs, weaves and skin bleaching. It was trash. I was really annoyed. My skin is dark brown what message does that stall send to me?”

    Leyla Hussein and Aisha Phoenix set up Inpsired Black Women as a result of the experiences they had in Senegal where they encountered numerous women who were bleaching. They ran a Black Beauty workshop at the Museum in Docklands last year and were initially criticised for screening a film which explored the issue. Some of the audience felt that things had “moved on” since the ‘old days’ and the topic of ‘light skin/dark skin’ and ‘good hair/bad hair’ was no longer relevant. The fact is that there are primary schools where African children when asked to draw themselves, colour themselves pink and give themselves long straight hair.

    The Afro Hair and Beauty show was set up by Dyke and Dryden with Tony Wade in 1982. Dyke and Dryden was the most successful black business at the time. They had a strong Garveyite business ethic . After seeking a buyer from the black community with no success the company was sold to Soft Sheen in 1997 and is now owned by L’Oreal. Dark and Lovely is a brand of L’Oreal. It is surely ironic that Dark and Lovely promotes skin whitening cream sales.

    Brother T has been runnning Black Women Hair Skin and Beauty workshops since 2004. He states “Clearly I am not doing enough if this is happening. Those who know their history will have no problem indentifying where this attitude came from. That’s why I run monthly film shows on history. Sadly the majority of people never attend such events which means their ignorance is passed on to their youth

    At a Black Women Hair, Skin and Beauty workshop in 2005 Ken Barnes of http://www.kenbarnes.co.uk made the following statement, “The fact is this, irrespective of the perception other people have of you, you as an individual control the perception you have of yourself. Unless you give others the power, they cannot make you feel bad.”

    Posted by Tony | June 3, 2012, 12:05 PM
    • Thank you for taking the time to write such detailed comments. You raise some excellent points. I’m not sure how much of this blog you’ve read but I aspire to be a cultural/ arts journalist and I’m really glad you put these points across here on a deeper level than just the hair styles. Some people may say “it’s just hair” but I hope to help point out – as you’ve done here, it’s more than that. At the same time, on the other side of the coin, they are running a business – please correct me if I’m wrong but no one else is running a show like it. Why not? However, I don’t agree with all of their decisions. I will bed checking out those links!

      Posted by nwadiogo | June 3, 2012, 10:27 PM
      • well if the business is titled Afro Hair and Beauty then one would expect it to recognise if not celebrate ‘Afro’ hair and beauty as opposed to European hair and beauty. As stated before they have, in 2012, just introduced an Afro section! What a travesty. Secondly if you attend such a show as a black woman with your naturally brown skin what does it say when the shows owners endorse and promote a product which turns brown skin into white skin or an imitation thereof ? it is just bizarre especially when one considers the proven serious health disadvantages of skin bleaching. This event will deal with some of those issues

        Posted by Tony | June 4, 2012, 12:28 PM

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