After a successful pilot period, Tress – a mobile app that helps black women worldwide find hairstyle inspiration is launching globally at ‘Lagos Social Media Week’ during the ‘Beauty of Tech’ panel. The event will take place on Thursday 25th February at 4:30pm. You can register for the Beauty of Tech event here.
The company was founded by three women software entrepreneurs from Ghana and Nigeria; Priscilla Hazel, Esther Olatunde, and Cassandra Sarfo. The trio met at the award-winning Meltwater Entrepreneurial School of Technology program, where they became fast friends and decided to work on a problem they feel keenly every day.
“It’s surprisingly difficult to find accurate information about hairstyles,” said Tress CEO Priscilla Hazel. “Many ladies routinely find themselves in the awkward position of walking up to complete strangers to compliment and inquire about their hair, or stalk social media accounts for inspiration as well as adequate information about the style.”
The global black haircare industry is said to be valued at over $500 billion. Black women spend a disproportionate amount of their income on hair (reportedly nine times more than other races) and Tress is one of Africa’s first social apps that taps into this large demographic.
The Tress Android app is available for download right now on the Google Play Store.
With Tress, women can:
- Discover new hairstyles to inspire them during their next salon visit
- See detailed information about hairstyles including the exact products used, the name of the salon/stylist, and the price range
- Share their favourite hairstyles, receive compliments and contribute hair care secrets in a supportive community
Beyond the app, the Tress team’s ambitions are very large. Hazel said; “We’re excited to have Tress become active in all kinds of media products for black women – television, magazines, events, and more. Our vision for Tress is to be an active social network of black women thriving in all aspects of their lives, and we’re keen to partner with like-minded organizations and individuals who’re excited to help make this happen.”